Please use this identifier to cite or link to this item: http://dl.ueb.edu.vn/handle/1247/606

Title: Building and developing Vietnam tea brands in the context of international economic integration
Authors: Ha, Nguyen Thu
Keywords: Vietnam tea brands
international economic integration
Issue Date: 21-Apr-2011
Series/Report no.: Code: KT.08.07;
Duration: 2008 - 2009;
Implementing institution: University of Economics and Business, VNU;
Language: en
Abstract: Project title: Building and developing Vietnam tea brands in the context of international economic integration
Description: Objectives: • Systematize branding theories. • Evaluate real situation of building and developing Vietnam tea brands. • Propose solutions for Vietnamese companies to build and develop tea brands, to enhance their competitive capacity in international economy integrating process. Main contents: • Evaluating the current situation of building and developing Vietnam tea brands. • Proposing main solutions to push the process of building and developing Vietnam tea brands. Results obtained: Scientific results: • 01 scientific report • 01 article published on scientific magazine. Training results: • Reference document for courses such as Marketing, Branding Strategy and Management. • Guide students to do their graduation thesis, concerning to issues of the project.
URI: http://dl.ueb.vnu.edu.vn/handle/1247/606
Appears in Collections:Đề tài NC của cán bộ, giảng viên ĐHKT

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