Please use this identifier to cite or link to this item: http://dl.ueb.edu.vn/handle/1247/572

Title: Improving the quality of marketing activities for University of Economics and Business - VNU in the international integration context
Authors: Minh, Nguyen Hai
Keywords: marketing activities
international integration context
University of Economics and Business - VNU
Improving
Issue Date: 21-Apr-2011
Series/Report no.: Code: KT.08.12;
Duration: From 9/2008 to 6/2009;
Implementing institution: School of Business, University of Economics and Business, VNU;
Language: en
Abstract: Project title: Improving the quality of marketing activities for University of Economics and Business - VNU in the international integration context
Description: Objective: • Giving recommendations to improve the quality of marketing activities for University of Economics and Business, VNU. Main contents: 1. Theory about general Marketing and Marketing for universities 2. Analysis of marketing activities conducted by University of Economics and Business, VNU in 2008, 2009 3. Recommendations to improve the quality of marketing activities for College of Economic, VNU. Results obtained: • Scientific results: • 01 scientific report. • 01 article published on scientific magazine. Training results: References for Marketing courses.
URI: http://dl.ueb.vnu.edu.vn/handle/1247/572
Appears in Collections:Đề tài NC của cán bộ, giảng viên ĐHKT

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