Please use this identifier to cite or link to this item: http://dl.ueb.edu.vn/handle/1247/497

Title: Internal conflict of the receivers in changing the behavior with product trade mark and the relationship after receiving the present
Authors: Nga, Nguyen Thi Phi
Keywords: Internal conflict
changing the behavior with product
trade mark
Issue Date: 21-Apr-2011
Series/Report no.: Code: QK.04.08;
Duration: 2004 - 2006;
Presiding Institution: Vietnam National University, Hanoi;
Implementing institution: University of Economics and Business - VNU;
Language: en
Abstract: Project title: Internal conflict of the receivers in changing the behavior with product trade mark and the relationship after receiving the present
Description: Main contents: With the methods of investigation, statistics, analysis and collection, the project: - Clarifies the concept on the sentimental confliction of the consumers. - Contributes the ideas to marketing theory in verifying the research hypothesis to consumers in Vietnam.
URI: http://dl.ueb.vnu.edu.vn/handle/1247/497
Appears in Collections:Đề tài NC của cán bộ, giảng viên ĐHKT

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